22 July 2022 | Noor Khan
Making voices heard for over 25 years
Our client are one of the fastest-growing, global online market research panels with over 8 million panellists across the globe. They reward respondents who participate in market research surveys and they use survey and poll responses to track and collate engagement on a variety of different topics such as movies, TV viewing, music and products being bought and used.
Reaching the younger generations
Our client’s creative services had only been available on desktop devices and they were not benefitting from the growing mobile technology industry. The shift in respondent behaviour over mobile phone use began to impact their response rates, especially among young adults where they noticed a significant drop off in registered user activity. Our client needed a robust, agile mobile solution to uplift engagement with surveys and mini polls as they are crucial to the sustained growth of their business.
Entertaining and easy-going user experience
Our client came to us to find an innovative solution allowing respondents to access their accounts through mobile devices. Ardent provided a valuable solution with a mobile experience allowing respondents to complete surveys and mini polls instantly via a mobile app. The company brand features a series of cartoon characters that were incorporated into the design to keep in line with our client’s creative brand, making the app more entertaining. The app allowed respondents to update their profiles, complete mini polls and surveys, view results and claim their rewards. We created visually remarkable and clearly laid out dashboards that made it easier for respondents to see activities.
Generating insights to inform big brands
Ardent provided an engaging application giving members an attractive way to complete surveys and mini polls at any time of day. The innovative, creative gamification and rewards feature further incentivise them to complete as many surveys and mini polls as possible, generating a wealth of market insights for the end client. This enabled our client to gain valuable insights for some of the biggest brands such as BBC, ITV, M&S and more. Creating a mobile app meant engagement increased with the younger audience while preserving the excellent relationship they already had with their older members.
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