Mobile app development trends and technologies for 2023 with examples

According to Statista, there are over 6 billion smartphone users, so a mobile app can be a great investment for any business across any industry. Some of the biggest brands in the world including the likes of Netflix, Uber and Zoom have utilised mobile apps to expand their presence, better engage with their audience and ultimately increase profitability.

In this article, we will look at mobile app development trends and technologies for 2023 you should look out for, especially if you are looking to develop an app for your organisation whether it’s for internal use, as an offering to your markets or for customer use.

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML can be employed in mobile apps for a variety of reasons and benefits that include:

• Personalisation – AI and ML learn users’ habits, behaviours and actions to further improve and personalise the experience.
• Recommendations – Going hand in hand with personalisation, AI and ML are used to provide recommendations based on a user’s data. This approach is adopted by a number of leading brands including Netflix and Amazon to make recommendations.
• Predictions – Google is a leading brand which suggests predictive texts for search and this is done with AI

Use case: A charity committed to the conservation of invertebrates including bugs, insects, and bee were looking to automate the process of bug detection on vehicle number plates to further improve their understanding of how vehicle played the part in the life of these animals. Ardent’s highly skilled software developers created a solution which automated the process with software whilst employing machine learning to improve the algorithms over time. Read the full story on saving bugs, saving the world by digitising bug detection with Cognito AI.

Businesses will need to consider these leading approaches to technologies to meet customer expectations and needs and to ensure they remain competitive.

Geofencing

Geofencing is becoming increasingly popular in the mobile app development world as it allows for location-level personalisation. With the evolving user expectations to be contacted or communicated with in a personalised way at the right time, geo-fencing is becoming a way to convert customers.

Example: Some of the biggest brands in the world are leveraging geofencing to improve engagement, maximise conversions and meet customer expectations. Starbucks sends push notifications to customers near their stores with offers to entice the customers. Another great example is Uber, by setting up geofencing around airports they would send a notification to customers at the most convenient time possible.

Cross-platform mobile apps

Cross platforms mobile apps a not a new phenomenon but it is becoming increasingly popular amongst mobile app developers. Cross-platform mobile app development can significantly reduce the costs of the project as well as reduce the time for development. With native-like functionality, look and feel, businesses will opt for cross-platform apps.

Use case: A well-established logistics software provider wanted to improve its app to meet evolving customer needs and expectations. The Ardent team delivered a cross-platform mobile app, packed with useful features, built with Xamarin. Read about the project and how we work together with our clients to help them expand their presence in the logistics industry.

Automation

Businesses adopt automation across the business to remove manual tasks and improve efficiency. Mobile apps built with automation features will allow a user to carry out tasks on the go without having to be limited to a desktop or location. With additional flexibility and undeniable benefits, automation is on the rise across industries, around the world.

Use case: Automating processes with a mobile app can help businesses remove manual processes to improve business productivity. Our team of leading software developers recently developed a warehouse automation mobile help to automate multiple warehouse processes. The app included features such as a barcode scanner and zoom ability to make the end process easier for warehouse workers. Read the full story on developing a warehouse management automation user-friendly app.

Augmented Reality (AR) and Virtual Reality (VR)

AR and VR are already relatively new technologies; however, they are starting to gain some momentum to improve the user experience by showing them a version of reality. Many companies across the industry have employed AR and VR whether it's to try on clothing items, match your makeup shades to your skin tone or try out a holiday before buying it.

Example: Nike has used these trending technologies to allow users to measure their feet using a mobile app to buy the right size shoe without having to try them out. This is a brilliant way to combat declining in-store sales. Another example is IKEA, enabling customers to virtually place products such as sofas in their homes to see if they are the right fit.

Low-code app development

Low code app development is making the app development process simple and seamless with the ability for anyone to create an app. Technologies such as Power Apps offered by Microsoft as part of the Power Platform are driving this change to low code/no code app development. With benefits such as quick and cost-effective development, businesses will look to adopt this approach to mobile app development.

Use case: Many platforms can be used to develop low-code apps including Medix, Caspio and Power App. Ardent’s experienced software engineers built a low-code app with the Power Platform to create a Performance Management System for a client. Read the success story of delivering a Performance Management System built with Microsoft Power Platform.

Biometric authentication 

Security is a key concern for many organisations, especially for those dealing with sensitive data. Biometric authentication is already popular in the mobile world and it will become increasingly paramount to ensuring security. It provides improved security for apps, as it will use authentications such as face recognition and fingerprints.

Example: You can additional layer of security to your apps. For Whatsapp, you can add face recognition to further ensure security.

Ardent mobile app development services

If you are looking for a reliable, credible and trustworthy mobile app development company with a proven track record, we can help. We have explored multiple trending technologies to deliver a diverse range of mobile apps to clients across the world. Our software developers are proficient in world-leading technologies and continue to invest in their learning and development to further serve our clients. Bring your vision to life with a user-friendly, aesthetically pleasing and agile app to fulfil your requirements and objectives. Get in touch to get started or to find out more.

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